Tech Talk – Delivering production stills to the people who need them

As a production stills photographer you end up shooting a lot of images in a given shoot day. Some photographers will regularly shoot over 800 images a day. These days, I generally shoot between 300 and 400 images but this will increase or decrease depending on the amount of action being shot. Its a compulsive craft, and even when I feel I’ve got “that” shot, I am usually driven to keep shooting just in case there’s something more special. The down side to this is that it generates a large amount of images which then need to be turned over to the production.

I could not do my job with out Adobe Lightroom. As much as I dislike Adobe as a company (their customer service is dire and I’ve never had a good experience with it) they make damned good software. Lightroom is just brilliant for file handling. I use it to import all of the uncompressed RAW images that I’ve shot for the day, and to quickly sort into the useful and useless images. I also use it to categorise my images into behind the scenes photos and promotional photos.

Once I’ve imported the photos into Lightroom I’ll apply the colour treatment I’m using for the project. For me the colour treatment is the intended look of the project based on my discussions with the Director of Photography on how the film is expected to look on completion. I do this by creating a “Preset” which is a collection of settings that will comprise the aesthetic look of your photos. I’ll cover this topic in greater detail in another tech article.

I’ve discussed before about the importance of delivering production stills in a timely fashion. But how exactly do you do this?

In the first instance, there should be some agreement with the production about who the stills should be provided to and when they should be provided. The “who” is usually the publicist or the producers and the “when” can vary between daily, weekly or at the end of the project. Unless advised otherwise, I like to electronically deliver a daily sampler of some of the best stills. This approach is like what happens with the “dailies” where key crew get to review some of the previous day’s footage each day for project monitoring purposes.

Electronic Delivery
So, if I’m not sending all images through on a daily basis, I’m sending at least a sample of 10-12 images. When I turn images over electronically, I do this with photos resized to around 800×533 pixels (files sizes between 100-250 kilobytes). This prevents mailboxes from being clogged with large files, but delivers files big enough for viewing and for immediate use on blogs, web sites or for printing reference shots for production crew.

When I’m turning over my whole day’s worth of proofs e-mail is less reliable. Many mail servers won’t accept files exceeding 10mb, not to mention that many people view most of their e-mail on mobile devices, making large files an unnecessary annoyance in people’s mailbox. Previously I used to upload zip files to my website in password protected pages which was effective but time consuming means of distributing files. Then I discovered Dropbox. Its a great facility for drag and drop uploading of the files then super easy to share with selected individuals. There is plenty of discussion regarding the merits of the Dropbox service, so I’ll finish by saying that this system has worked very nicely for me when e-mail is impractical.

Physical Delivery

CDs and DVDs are obviously a great solution for delivering images to clients, and have been for years. When you’re delivering high resolution publicity stills to clients and you’re creating hundreds of images per day at 10-20mb per image you’re going to be burning through discs in no time, not to mention spending time waiting for discs to burn and if you’re anything like me, trying to make your handwriting legible on the recently burned media.

Portable hard drives are for me the best solution for turning over high resolution files. Where possible I’ll get the production to provide me with a clean fresh hard drive that can be used exclusively for the transfer of production stills. Where the budget is too tight, I’ll use one of my own portable drives for regularly transferring images to my designated contact for the duration of the shoot. Either way, the beauty of this approach is that it ensures that there are back ups of the high resolution images on my laptop, on a portable hard drive and with the designated film contact. Data redundancy is so important to the production stills photographer, and I can honestly say that this approach has saved me and productions numerous times in my career as a stills photographer.

Please feel free to hit me with any comments or questions, I welcome your input (as well as any web traffic you can send my way!).